Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Brand Storytelling is not About What You Make, but What You Make Happen
I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to…
10 Brand Story Elements of REI’s Disruptive #OptOutside Black Friday Campaign
When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI was…
Own your story to grow your brand, or suffer the consequences
I had my own ad agency for 20 years. We did great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much…
The Stopping Power of Visual Storytelling
Within each letter are the shattered lives caused by a red light runner As you race toward the intersection, the green light suddenly flips to yellow. How long do you…
How Brand Storytelling Helped BROKK Demolish its Competition
Make your brand story your customer’s story “He wanted to take his clothes off and rub his naked body all over the demolition robot.” That is the story Mike Martin shared with…
From flop sweats to rock star: How audiences buy into your story when you OWN it!
The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…
On a wing and a prayer following 9/11
I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in…
10 surefire questions to ask when creating audience personas for your purpose-driven brand
Every story starts with empathy I love Jack Handey. His Deep Thoughts from Saturday Night Live always cracked me up. I came across the one above last week while reading Originals, How Non-Conformists…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
Have you had business storytelling up the Wazzu?
Then create a brand story you can celebrate with your customers The new president of Washington State University cringed at the school’s legendary nickname: WAZZU. V. Lane Rawlins took the helm of…
