Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
Have you had business storytelling up the Wazzu?
Then create a brand story you can celebrate with your customers The new president of Washington State University cringed at the school’s legendary nickname: WAZZU. V. Lane Rawlins took the helm of…
10 quick questions to help you own your brand story
No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get…
How Coca-Cola Used the Story Cycle System™ to Double the Impact of its Fleet Ecodriving Program
Doubling the fleet’s fuel efficiency through story How do you sell a planet-friendly driver training program to road-worn truck drivers? You tell the story from behind their steering wheels, not…
10 Ways to Own Your Brand Story to Grow Your Business
Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
The 3 Story Elements That Humanize Your Purpose-Driven Brand
How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…
What is the story behind your body of work?
I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From…
Rocking the Casbah: The Story Behind Where the Beatles Really Got Their Start
What is truly authentic? I was born in 1961. On Valentine’s day. The Beatles were in their infancy, too. They started playing clubs in Liverpool in 1959. Most historians point…
