Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
The Art of Social Media Storytelling
How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…
How to Communicate Your Business Strategy More Effectively
All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…
How Resilient Brands Use Story to Transform Setbacks into Comebacks
It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…
Prepare to Overcome Naysayers on Your Creative Journey
Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested. For years, Buchheit had been working on a…
What My TEDx Talk Taught Me About Storytelling
Your most compelling personal brand story is found in your simple scenes You can listen to this article and gain more resources here: Do you ever get cotton-mouth when you…
How to Dominate a Market Category With Your Brand Origin Story
The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…
Why Pitching Your Brand is 99% Telling Your Own Story
What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself. A writer, director, or other creative type walks into…
How the Red Cross Learned Storytelling to Amplify its Impact
Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…
How to Live by Your Unique Value Proposition
Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…
How to Grow Your Business Without Changing Who You Are
Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…
