High performance storytelling drives Audi “Prom” spot for Super Bowl XLVII
Smart brands on the world’s most super advertising stage know that powerful storytelling outperforms stupid spots every time. I have held storytelling workshops around the country showing people how to…
What crazy ass stories are your customers making up about your brand?
Our brains are suckers for story. They’ll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an…
Can the Story Cycle make you a better storyteller and seller?
Great storytellers – from Aristotle to the Apostles to Shakespeare to Spielberg – have used a proven story structure that has been around since the beginning of time. Joseph Campbell,…
Why the resurrection of storytelling in business?
[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…
Branding: the stories consumers tell themselves about your product
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…
The water cooler remains the best campfire for business storytelling
Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There…
The rational business leader embraces the irrationality of their employees
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
As we drown in big data, storytelling becomes our lifeguard
Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the cheetah in the bush? Their survival minds (which were identical to ours)…
Does business survival require better storytelling? Nearly 500 corporate communicators think so.
The folks who produce the Incite: Marketing and Incite: Communications Summits in New York asked their attendees what are the most pressing concerns they’d like to have covered in the…
