How storytelling helps brands bond with customers for life
I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…
How our survival (and your success at a party) is based on three-act stories
In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…
Content marketing for the “Attention Economy”
This article first appeared in the American Marketing Association blog, Elevate. The goldfish has an average attention span of nine seconds, which now is one second longer than the…
Infographic: Storytelling is not just for campfires
I’m curating infographics about storytelling in business on Pinterest. New Fathom Events created this graphic that does a nice job of explaining why storytelling is so important, but does not…
Are you this sanctimonious sustainability jerk?
Modern Family guest star, Jesse Eisenberg, portrayed one of the most hilarious over-the-top environmentalist that I have seen. If you’re a passionate chief sustainability officer, please remember to tell stories…
How to Excite the Moral Molecule in Your Audience to Make You More Trustworthy
When you tell a good story, you change the chemistry in your audience’s brain. For instance, when you create conflict in your story, the steroid hormone cortisol is released to…
How UPS’ viral story has our brains hopped-up on oxytocin and why it matters to marketers
I have been studying neuroeconomist Paul Zak’s work on storytelling and how it actually changes the chemistry in our brain. When we’re seduced by a good story, we produce cortisol,…
Did powerpoint bring down two Space Shuttles?
Do you remember where you were on February 1, 2003? Let me remind you. As you were leading your peaceful terrestrial life, the space shuttle Columbia was disintegrating over the…
Infographic: Storytelling vs Corporate Speak
It’s not rocket science. It’s brain science. Storytelling is how we’re hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journeys, your info…
Cool new tool for creating a quick video story on your iPad
Pick a template. Upload an image. Record your voice in snippets. Add music. Then post your video. It is that easy with Adobe Voice. Let’s face it, if content is…
