Your Story Is Lost When Told Out of Context
I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…
CMOs, Are You Telling Your Corporate Responsibility Story Well?
What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…
The Survival of the Fittest Green Marketers Hinges on Who Tells the Best Stories
The recession is ransacking everything and causing the extinction of many great green and environmental causes. I’ve been researching charitable foundations lately. Their nest eggs, from which their contributions are…
Frito-Lays’ SunChips is a brilliant example of “Doable” green marketing and sustainability
One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very “doable” expression of its green marketing…
Why CMO’s Need to Keep Engineers Out of Marketing
“Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid A Ecopinion survey from EcoAlign reports…
Is Your Sustainability Message Believable?
Do you think the fur industry is green? Does Nestle Waters really care about conservation? Can the Hummer possibly be more thirsty for adventure than gas? If you’re leading with…
Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence
Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
How to Help Your Content Marketing Survive
9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content. How do you stand out? How do you generate comments? How…
How to Make Your Green Brand Relevant, Important and Sustainable
A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…
