The universal story structure of an international water conservation campaign
There is a universal pattern to story that underpins all of our lives. Joseph Campbell, America’s foremost mythologist, called it the Hero’s Journey, or monomyth. The Hero’s Journey is the structure…
Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
The art and science of sustainable storytelling
The trouble with climate change is that it doesn’t mean much to most folks. Is our planet warming naturally, or is humankind being less kind to mother Earth than we…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
Does Banksy know that he just designed me a new logo?
My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going…
The best green marketing is in how you frame your story, not your marketing
The following is the third article in a series from a Q&A about the power of story that I participated in with Dr. Kathy Hansen on her blog, A Storied…
Write, create, produce, and 12 other ways to develop a better storyline for your life
Fundamentally, storytelling isn’t about telling a tale, spinning a yarn, or writing eloquent prose. It’s about doing! It’s about getting up off of our butts and taking action. While we’re…
The one thing green marketers can learn from graffiti artist/activist, Banksy, and his stencils-of-woe
We know the art, but not the artist. “Banksy” is what they call this prolific and unseen graffiti artist/activist whose calling card is dark humor at the root of his…
Sustainable Storytelling: How a Word is Worth a Thousand Pictures
When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself knifing your arms above your head like a Super Bowl ref signaling a touchdown.…
How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation
The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake. One chapter in…
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