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The two hardest questions you’ll ever ask yourself about your brand story

December 2nd, 2016

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get ...

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How two young ladies used storytelling to save Bali from plastic bag pollution

November 29th, 2016

Want to be more persuasive? Tell better stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I've outlined the universal structure to story found in their TEDTalk presentation ...

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Brand storytelling is not about what you make, but what you make happen

November 18th, 2016

I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to ...

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The 10 brand story elements of REI’s disruptive #OptOutside Black Friday campaign

November 7th, 2016

  When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI was nothing more ...

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Own your story to grow your brand, or suffer the consequences

November 5th, 2016

I had my own ad agency for 20 years. We did some great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn't much ...

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