Top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive your performance Two weeks ago I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote from Melbourne, ...

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story Our seaplane banked over a pod of Killer whales on approach after a bumpy four-hour flight from Seattle. We landed in the aptly ...

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one ...

7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, ...

What you can learn from Museum Hack for your story marketing

One of your most powerful story marketing hacks is to turn your head sideways We were in one of the most magnificent storybook settings you can imagine, and I couldn't wait to get ...

Learn how to master story marketing at Social Media Marketing World ’17

Register Now for the Enchanting Story Marketing Workshop on Wed. March 22 from Noon to 1:30 pm (PST) In September 2015, Michael Stelzner and his team at Social Media Examiner courageously invited me to present ...

Laugh and be happy as you kick the sh*t out of injustice

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump's presidency and the frightening ...

What is story marketing and how you can master it

The 3 acts of story marketing that'll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned by sharing an ...

Why story spotting in the wild is critical to grow your leadership, sales and people

Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an "aha" ...

What you can learn from the Sock Club’s fashionable brand story marketing

I thought I'd do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from the ...

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