Understand your personal brand story to grow your influence

March 1st, 2017

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one ...

7 habits of the highly effective story marketer

February 9th, 2017

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, ...

What you can learn from Museum Hack for your story marketing

February 7th, 2017

One of your most powerful story marketing hacks is to turn your head sideways We were in one of the most magnificent storybook settings you can imagine, and I couldn't wait to get ...

Learn how to master story marketing at Social Media Marketing World ’17

January 31st, 2017

Register Now for the Enchanting Story Marketing Workshop on Wed. March 22 from Noon to 1:30 pm (PST) In September 2015, Michael Stelzner and his team at Social Media Examiner courageously invited me to present ...

Laugh and be happy as you kick the sh*t out of injustice

January 29th, 2017

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump's presidency and the frightening ...

What is story marketing and how you can master it

January 19th, 2017

The 3 acts of story marketing that'll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned by sharing an ...

Why story spotting in the wild is critical to grow your leadership, sales and people

January 7th, 2017

Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an "aha" ...

What you can learn from the Sock Club’s fashionable brand story marketing

January 3rd, 2017

I thought I'd do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from the ...

Did we just elect P.T. Barnum to the White House?

December 18th, 2016

(The following is an article written by pop culture historian and author, LeRoy Ashby. You can hear our discussion about how Donald Trump used the same hustles P.T. Barnum employed ...

The two hardest questions you’ll ever ask yourself about your brand story

December 2nd, 2016

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get ...

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