Whether your company is a green marketing machine, or you simply want to green your marketing, my presentation from iLinc’s inaugural iGreen virtual conference is for you.

green-footYou’ll learn the four ways you can reduce the carbon footprint of your marketing efforts while becoming an ambassador for green:

  1. Digital vs. Digits: Reducing ink and paper consumption with a digital strategy.
  2. Buying Carbon Offsets: Offset the carbon your advertising efforts are creating with simple carbon offset purchases.
  3. Greening Your Website: FREE and easy ways to carbon-optimize the operation of your website while becoming a proponent of online carbon offset organizations.
  4. Tap Social Media for Marketing & Distribution: Strategies on how to use YouTube, Twitter, Blogs, Podcasts, Facebook, etc. for free video marketing distribution.

green-stoolPart II of the presentation covers how to reduce your hype footprint and avoid the pitfalls of greenwashing, even if it’s inadvertent. I’ll show you the three-legged stool test we use for the greening of our clients and their messaging.

We look at several greenwashing case studies, including the Canadian Fur Council, Nestle Waters, and the “Clean Coal” industry. Plus we highlight folks who are doing it right, including Mini Cooper, Kohler Toilets, and MTV.

Again, here’s the link: “How to Reduce Your Carbon and Hype Footrpints” from the iGreen Virtual Conference.

Please let me know if you have any questions from the webinar, and of course, feel free to share it with your world.