My coffee steamed next to me and my iPad this morning as I shrugged off my pre-dawn treadmill sweat.  Ironically, the self-help article, “How to Turn an Obstacle into an Asset,” was the first read I landed on. It was next to, “The Death Star is a Surprisingly Cost-Effective Weapons System” (Referring to Darth Vader’s man-made-planet-annihilation station), just before “How New York Pay Phones Became Guerrilla Libraries:” an odd collection of morning reading, to be sure.

I didn’t go searching for these articles as varied as a Madison Avenue magazine stand. They found me.

Zite personalized magazine is my new favorite app. It used to be Pandora, and probably still is once I’m over my infatuation with this new tool that curates my reading. Zite makes it easy to research, read, vote, bookmark and share. You tell Zite what you like, and it sends you more articles in your areas of interest. But like a hardbitten librarian, the app will also send you articles in opposition to your likes, just to help keep your mind open to the other side of the story.

I don’t have to forage for information any longer. Zite is my personalized curator, and the more I personalize, the better it curates.

As great as this fairly new app is, I’m surprised at how few people in the creative community know about it. So after my excitement over this morning’s reading, including “Ira Glass on the Secret of Success in Creative Work, Animated in Kinetic Typography,”  I decided to hammer out this quick post to alert you to Zite.

It is music to my eyes.