Social media training is more effective through visual storytelling
The Power of Story Part II: “Social Media and the Storyteller” from ParkHowell.com on Vimeo. Do you feel cornered by social media? “Like” this. Tweet that. Friend me. Poke you.…
How to Create and Tell Great Stories that Sell
Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…
Great Green Marketing Strategies & Examples
Want to strengthen your green brand? Try to lighten up a bit. We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid…
5 Ways to Make Your Nonprofit Marketing More Fun
The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…
New ecodriving program saves fuel, money and emissions for more sustainable fleets
You won’t find a leaf on the logo. There are no green lawns, blue skies, puffy white clouds or bunny rabbits on the website. All you’re greeted with is the steely…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing
I have a love/hate relationship with the “got milk?” campaign. The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…
Are you following the new rules of green marketing?
She corrected me immediately. I said that the word “Green” was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, “The New Rules of Green Marketing,”…
Advertising innovation begins with being “Ingeniously disruptive”
“What does innovation in your industry mean to you?” was the question the video producer threw at me. Tough call. Being in the advertising business – the world of “creativity…
A sustainable marketer is always a student
I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan…
