Posts by Park Howell

The best green marketing is in how you frame your story, not your marketing

The following is the third article in a series from a Q&A about the power of story that I participated in with Dr. Kathy Hansen on her blog, A Storied…

Park Howell

What you think about you bring about

This is a poem Michele found in a book given to her grandfather in the 1930’s. I loved it, so I thought I’d pass it along. “Think” If you think…

Park Howell

Don’t put off reading this post.

I’ve been putting off writing this post for a long time. The resistance has been strong. But given that it’s a new year, and all of our resolutions are on…

Park Howell

Columbia Sportswear just went all “Zappos” on me

I just finished reading Delivering Happiness, “Path to profits, passion and purpose,” about Zappos’ unique brand of customer service. It made me wonder if Zappos chairman Tony Hsieh’s unwavering focus…

Park Howell

Why an ad agency would promote its competition

Park&Co launched a “Buy Local Advertising” campaign, and I’ve already been told we’re crazy. Who in their right mind would promote their competition? We would. Have you ever heard that…

Park Howell

How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”

My friend, Pete Walsh, is plagued with an occasionally wicked slice from his left-handed golf swing. Yet, it never gets him down. He has the mental tools and insight to…

Park Howell

The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession

This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on…

Park Howell

Within each letter are the shattered lives caused by a red light runner

As you race toward the intersection, the green light suddenly flips to yellow. How long do you have? Do you nudge the brakes? Or do you run it? We’ve all…

Park Howell

You’re helping digitize the world one word at a time, and you may not even know it

The brilliance of our human capacity to create something out of nothing is spellbinding. You are already participating in such a feat, and you probably don’t even know it. This…

Park Howell

Write, create, produce, and 12 other ways to develop a better storyline for your life

Fundamentally, storytelling isn’t about telling a tale, spinning a yarn, or writing eloquent prose. It’s about doing! It’s about getting up off of our butts and taking action. While we’re…

Park Howell