Posts by Park Howell

How not to make your green marketing a joke

I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of…

Park Howell

Is your neighborhood donation bin laundering your clothing to for-profit retailers?

“Clunk, slam!” is the hollow thanks you get when a collection bin devours your donated items. You may think that the sack of clothes you just stuffed through the metal…

Park Howell

Green marketing and the five steps to a more sustainable brand

I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…

Park Howell

5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…

Park Howell

Social media training is more effective through visual storytelling

The Power of Story Part II: “Social Media and the Storyteller” from ParkHowell.com on Vimeo. Do you feel cornered by social media? “Like” this. Tweet that. Friend me. Poke you.…

Park Howell

How to Create and Tell Great Stories that Sell

Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…

Park Howell

Great Green Marketing Strategies & Examples

Want to strengthen your green brand? Try to lighten up a bit. We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid…

Park Howell

5 Ways to Make Your Nonprofit Marketing More Fun

The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…

Park Howell

New ecodriving program saves fuel, money and emissions for more sustainable fleets

You won’t find a leaf on the logo. There are no green lawns, blue skies, puffy white clouds or bunny rabbits on the website. All you’re greeted with is the steely…

Park Howell

Don’t Kill Your Green Marketing with These Clichés

The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…

Park Howell