Are you practicing creative destruction as a green marketer?
If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every…
This is why we share our stories about sustainability
I have a gift for you. Give me just five minutes of your day – right now – and I’ll take you on one of the most restive, yet inspirational,…
How not to make your green marketing a joke
I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of…
Is your neighborhood donation bin laundering your clothing to for-profit retailers?
“Clunk, slam!” is the hollow thanks you get when a collection bin devours your donated items. You may think that the sack of clothes you just stuffed through the metal…
Green marketing and the five steps to a more sustainable brand
I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…
5 steps to positive behavior change every chief sustainability officer and green marketer should know
Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…
Social media training is more effective through visual storytelling
The Power of Story Part II: “Social Media and the Storyteller” from ParkHowell.com on Vimeo. Do you feel cornered by social media? “Like” this. Tweet that. Friend me. Poke you.…
How to Create and Tell Great Stories that Sell
Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…
Great Green Marketing Strategies & Examples
Want to strengthen your green brand? Try to lighten up a bit. We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid…
5 Ways to Make Your Nonprofit Marketing More Fun
The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…
