New ecodriving program saves fuel, money and emissions for more sustainable fleets
You won’t find a leaf on the logo. There are no green lawns, blue skies, puffy white clouds or bunny rabbits on the website. All you’re greeted with is the steely…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing
I have a love/hate relationship with the “got milk?” campaign. The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…
Are you following the new rules of green marketing?
She corrected me immediately. I said that the word “Green” was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, “The New Rules of Green Marketing,”…
Advertising innovation begins with being “Ingeniously disruptive”
“What does innovation in your industry mean to you?” was the question the video producer threw at me. Tough call. Being in the advertising business – the world of “creativity…
A sustainable marketer is always a student
I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan…
Does Banksy know that he just designed me a new logo?
My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going…
Storytelling pays off for AZ nonprofit during SVPAZ’s inaugural Fast Pitch event
There are few times in life when we’re served up a life-changing event. I witnessed such a phenomena last Wednesday. Eight nonprofits competed for up to $100,000 in funding during…
Is social media deadening our storytelling skills?
More of my Q&A on the power of storytelling from Dr. Kathy Hansen’s A Storied Career blog. Q: The storytelling movement seems to be growing explosively. Why now? What is…
The best green marketing is in how you frame your story, not your marketing
The following is the third article in a series from a Q&A about the power of story that I participated in with Dr. Kathy Hansen on her blog, A Storied…
