Posts by Park Howell

The one thing green marketers can learn from graffiti artist/activist, Banksy, and his stencils-of-woe

We know the art, but not the artist. “Banksy” is what they call this prolific and unseen graffiti artist/activist whose calling card is dark humor at the root of his…

Park Howell

Seven ways to tell sustainable stories for green marketers

You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show,…

Park Howell

Public pianos offer “Your Keys to the City” in Denver

I was chomping down a buffalo burger at an eatery in downtown Denver on Tuesday when a hand-painted, upright piano sitting on the curb caught my eye. My heart jumped,…

Park Howell

Goodwill’s thrifty online marketing strategy for its new “Donate Movement”

THE most powerful brand strategy in green marketing is not  found in what you say, but in what you do! Goodwill International’s new “Donate Movement” is a model of online…

Park Howell

Sustainable Storytelling: How a Word is Worth a Thousand Pictures

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown.…

Park Howell

10 Sustainable Brands that Turned Green Marketing Campaigns into Movements

How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…

Park Howell

Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.

We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that…

Park Howell

How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation

The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake. One chapter in…

Park Howell

How to Put the “Park” Back in Parking Lot

If you could change your story, would you? I think a lot of people would like to reinvent themselves and rewrite their lives. Author something new, fresh, daring, even adventurous.…

Park Howell

How to Rewrite Your Story and Make it an Epic

We all lead storybook lives. It’s just that some of the stories are real page-turning-barn-burners, while others are as ashen as the dust that blankets their covers. In every life,…

Park Howell