Write, create, produce, and 12 other ways to develop a better storyline for your life
Fundamentally, storytelling isn’t about telling a tale, spinning a yarn, or writing eloquent prose. It’s about doing! It’s about getting up off of our butts and taking action. While we’re…
CMOs: Does your green marketing pass the, “If a tree falls in the forest…” test?
When I was growing up, this one conundrum always bugged me: “If a tree falls in a forest, and no one is there to hear it, does it make a…
Is your business storytelling capturing the rapt attention of your customer?
Look at this painting. It tells a powerful story. Where is your attention focused? Now look away and see if you can describe the landscape that surrounds the frightened horse…
My next chapter opens on Donald Miller’s “Storyline Conference”
“When I was younger, I could remember anything, whether it happened or not.” – Mark Twain My wife Michele says I embellish everything. Our son, Parker, recalls a time when…
The one thing green marketers can learn from graffiti artist/activist, Banksy, and his stencils-of-woe
We know the art, but not the artist. “Banksy” is what they call this prolific and unseen graffiti artist/activist whose calling card is dark humor at the root of his…
Seven ways to tell sustainable stories for green marketers
You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show,…
Public pianos offer “Your Keys to the City” in Denver
I was chomping down a buffalo burger at an eatery in downtown Denver on Tuesday when a hand-painted, upright piano sitting on the curb caught my eye. My heart jumped,…
Goodwill’s thrifty online marketing strategy for its new “Donate Movement”
THE most powerful brand strategy in green marketing is not found in what you say, but in what you do! Goodwill International’s new “Donate Movement” is a model of online…
Sustainable Storytelling: How a Word is Worth a Thousand Pictures
When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself knifing your arms above your head like a Super Bowl ref signaling a touchdown.…
10 Sustainable Brands that Turned Green Marketing Campaigns into Movements
How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…
