Posts by Park Howell

CMOs: Does your green marketing pass the, “If a tree falls in the forest…” test?

When I was growing up, this one conundrum always bugged me: “If a tree falls in a forest, and no one is there to hear it, does it make a…

Park Howell

Is your business storytelling capturing the rapt attention of your customer?

Look at this painting. It tells a powerful story. Where is your attention focused? Now look away and see if you can describe the landscape that surrounds the frightened horse…

Park Howell

My next chapter opens on Donald Miller’s “Storyline Conference”

“When I was younger, I could remember anything, whether it happened or not.”   – Mark Twain My wife Michele says I embellish everything. Our son, Parker, recalls a time when…

Park Howell

The one thing green marketers can learn from graffiti artist/activist, Banksy, and his stencils-of-woe

We know the art, but not the artist. “Banksy” is what they call this prolific and unseen graffiti artist/activist whose calling card is dark humor at the root of his…

Park Howell

Seven ways to tell sustainable stories for green marketers

You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show,…

Park Howell

Public pianos offer “Your Keys to the City” in Denver

I was chomping down a buffalo burger at an eatery in downtown Denver on Tuesday when a hand-painted, upright piano sitting on the curb caught my eye. My heart jumped,…

Park Howell

Goodwill’s thrifty online marketing strategy for its new “Donate Movement”

THE most powerful brand strategy in green marketing is not  found in what you say, but in what you do! Goodwill International’s new “Donate Movement” is a model of online…

Park Howell

Sustainable Storytelling: How a Word is Worth a Thousand Pictures

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown.…

Park Howell

10 Sustainable Brands that Turned Green Marketing Campaigns into Movements

How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…

Park Howell

Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.

We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that…

Park Howell