Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success
Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…
3 Proven Steps to Creating Great Brand Stories
Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…
How to Craft Your Purpose-Driven Brand Story
Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…
Conflict: A Life or Death Impact on Your Brand Story
At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…
How to Simply Craft a Short Story That Celebrates Your Brand
Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…
Learn This Proven Brand Story Framework
In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…
9 Brand Storytelling Words That Create Customer Engagement
What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…
The Art of Social Media Storytelling
How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…
How Resilient Brands Use Story to Transform Setbacks into Comebacks
It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…
