CMOs, Are You Telling Your Corporate Responsibility Story Well?
What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…
Frito-Lays’ SunChips is a brilliant example of “Doable” green marketing and sustainability
One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very “doable” expression of its green marketing…
Why CMO’s Need to Keep Engineers Out of Marketing
“Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid A Ecopinion survey from EcoAlign reports…
How to Create a Powerful Tagline with a High-Speed, Low-Cost Process
“Taglines while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, unfortunately the market today is making…
Is Your Sustainability Message Believable?
Do you think the fur industry is green? Does Nestle Waters really care about conservation? Can the Hummer possibly be more thirsty for adventure than gas? If you’re leading with…
Humorous Social Media Campaign About Purchasing “Infidelity Credits” Pokes Fun at Carbon Offset Industry
I wrote about our exploration of the carbon offsetting business by becoming carbon-neutral ourselves. Through our research, we found this hysterical site that compares buying carbon offsets to forgiving philandering…
Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence
Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
This Beer Coaster Deserves a Toast For Its Green Marketing Folly
I love to be surprised by clever green advertising in surprising places. That’s why I’m raising a frosty golden mug to New Belgium Brewing. They created this wonderful beer coaster/postcard…
Nothing Like a Good Poisonous Toad Bash to Celebrate Earth Hour
This is right out of the Simpsons. Seriously. Apparently, our Australian friends across northern Queensland had a brilliant time on Sunday snacking on sausages and sipping cold drinks as they…
