Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
#271: Can TV Entertainment Educate on Health and Societal Issues?
Think about your favorite TV show. You feel bonded to the characters and invested in their lives. And through this connection, you began to see the world through their eyes.
But these characters and their storylines are fictional. How can they reveal a truth in your life? Especially coming out of Hollywood.
To answer that, Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares the depths they go to educate screenwriters so they accurately depict health and societal issues. Can Hollywood be one of our most powerful sources for positive change?
#270: Behavioral Health Marketing Secrets for Engaging Virtual Events
As a business leader you know that conferences are extremely valuable for your organization’s growth and performance. These are opportunities to expand your employees’ knowledge and skills, connect with industry leaders, and build camaraderie with colleagues. The more inspiring your training is – which is largely virtual these days – the greater your talent retention and growth of your ROI.
But your people experience “ZOOM fatigue” regardless of which online platform you’re using.
#269: The Role of Storytelling in Digital PR
Digital public relations is like gambling, because you are not going to win every time. This can be discouraging especially when your online presence directly affects your brand’s reputation. But your digital PR efforts don’t have to be a blind bet.
By utilizing a potent three-step process, you can ensure your chances of a win are much higher. On this week’s episode, digital public relations pros Britt Klontz and Jaclyn Lambert share how to use their magic formula to help you win big with your story-placement efforts.
#268: Can Twitch be a Brand Storytelling Platform for You?
Amazon-owned Twitch streaming service for gamers will have 40+ million monthly active viewers in the U.S. in 2021, according to an eMarketer forecast. And brands like Wendy’s, Nike, and Comedy Central’s South Park are finding success with Twitch promotions and influencers.
But is this platform really the best channel for your brand storytelling?
#267: Brand Storytelling Russian Style
The United States and Russia have had a long history of political tensions. And because of that many citizens of both countries have developed an “us vs. them” mentality. If you were to ask a citizen of the United States or Russia what the two countries have in common, the response would most likely be nothing.
#266: How to Find Your Brand Story of Identity and Purpose
Mass media has coerced many of us to believe that money and power will result in happiness. Even worse, it promotes reaching this at all costs regardless of who may be hurt in the process. (more…)
#265: The Benefits of Uber-Niching Your Brand Story
Consumers want to engage with brands that are credible and have their best interests in mind. And now with the pandemic and heightened stress over inequality, consumers crave authenticity more than ever. But even brands with the best of intentions can be perceived as ingenuine.
So how do brands overcome this? By focusing on the niche audiences whose wants and needs can be fulfilled by the brand’s offerings.
Wil Shelton, President and CEO of Wil Power Integrated Marketing, shares how you can reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.
#264: How to Grow Your Small Business Story During COVID-19
The COVID-19 pandemic has affected organizations of all sizes, but in particular, small businesses have been some of the hardest hit. As local and national governments implemented a mandatory shut down, many small businesses lost everything they had, and now a majority are hanging on by a thread. (more…)
#263: How to Shine as a Podcast Guest With Your Story
The podcast industry has exploded in the last few years, and professionals are experiencing profound value by being a guest on popular shows. But often their appearances are falling short because they haven’t done their homework, prepared a focused message, or are not using stories to entertain and make their points.
This episode coaches you on how to be an asset to the show host and their listeners and become a sought-after expert.
#262: How to Tell Your Consultant Story
If you are in the consulting industry, then chances are you have been greatly impacted by the COVID-19 pandemic with no resolution in sight. Many have succumbed to fear and given up their practice altogether.
But even during this time of chaos and uncertainty, there is opportunity. It begins with the capability to connect with potential clients and the ability to pivot to meet their needs. So, my guest Michael Zipursky will share how you can utilize elements of story to do just that and create a more robust and profitable consulting platform for the world that lies ahead.
