Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump’s Narrative Intuition
#66: How Trump’s Narrative Intuition Beat Clinton and Put a Reality TV Actor in the White House
How could this country elect a reality TV show host as its President?
Trump had a story. Hillary had none. (more…)
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
You can use business storytelling to give people a reason to make a behavior change and to do that, you’ve just got to give customers an emotional reason to do something. But it can be difficult for us, as marketers, to get out of our business minds and into our emotional brain. Therefore, we can apply some of the best storytelling ideals from the comic book industry to humanize and have more fun with our marketing content and nudge the world in any direction we choose. (more…)
#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling
#64: Now Is The Time to Dive Into Live Video Streaming For Brand Storytelling
Social media has become a powerful force for brand building, and more content is being produced and consumed daily than ever before. But this democratization of communication where everyone can be a 24/7 publisher and broadcaster makes it difficult to be seen and heard in our Attention Economy. Therefore, live streaming video is becoming the dominant choice to rise above the noise and move people to action. (more…)
#63: Three Storytelling Crafting Tips to Build Enterprises and Grow Bigger Businesses
#63: Three Story Crafting Tips to Build Enterprises and Grow Bigger Businesses
Boy, do I have a fascinating guest for you today!
This guy didn’t graduate from high school. Even so, he managed to talk his way into college, only to skip out on that, too, in favor of chasing an inspiration he had while eating a McDonald’s Big Mac. (more…)
#62: 6 Attributes of Compelling Stories that Sell
#62: 6 Attributes of Compelling Stories that Sell
I’ve got a question for you: do swine swim?
That’s right. Do pigs swim? And if they do swim, do they dog paddle or do they pig paddle? How can you use the story of a swimming pig to sell expensive photography? We’ll answer these and many more business story questions on this episode. (more…)
#61: The Four C’s to Building Employee Advocacy Through Storytelling
#61: The Four C’s to Building Employee Advocacy Through Storytelling
I met today’s guest at Social Media Marketing World following my Business of Story workshop. We hit it off immediately. I’m honored to have Shane McLaughlin, Senior Manager, Content and Social Strategy on Business of Story. (more…)
#60: How to Use Brand Storytelling for Crisis Management
#60: How to Use Brand Storytelling for Crisis Management
If you’ve been following along with the Business of Story, you know that we’ve recorded about 60 episodes so far. Our special guest today covers a subject we have not yet touched upon: crisis story management. (more…)
#59: How to Make Your Brand Story Your Customers’ Story
#59: How to Make Your Brand Story Your Customers’ Story
Are you asking your customers the right questions, and listening to what they have to say? This is how successful brands connect with audiences and control the conversation surrounding their brand story. (more…)
How Finding Your Story Can Set You Free
#58: How Finding Your Story Can Set You Free
What story have you been telling yourself every day? Are you following your passion? Jennifer Keitt, life coach and host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss how to own your personal story and follow it to success. Through defining your personal story, you’ll be able to discover your true path. (more…)
How to Inspire Customers to Tell Your Brand Story
#57: How to Inspire Customers to Tell Your Brand Story
Brands aren’t just storytellers – they’re story creators, too. Once you have your brand story straight, let customers and followers help you tell it through shareable moments and experiences. Social Media Examiner‘s Founder and CEO Michael Stelzner joins the Business of Story podcast to discuss about why creating fantastic events can help build your brand’s story, the future of algorithms, and the importance of having your own digital home ground. (more…)
