Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
The water cooler remains the best campfire for business storytelling
Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There…
The rational business leader embraces the irrationality of their employees
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…
When you’re not the smartest guy in the room, tap into mojosynthesis
My mom and dad, Pat and Keith, are 88 and 87 years old respectively. We spent Mother’s Day 2013 in Seattle filming their life stories. The timing was perfect for…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
As we drown in big data, storytelling becomes our lifeguard
Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the cheetah in the bush? Their survival minds (which were identical to ours)…
Top business leaders turning data into drama to motivate teams with storytelling
On this episode of The Business of Storytelling with legendary screenwriting coach Robert McKee, we’ll explore why storytelling typically freaks out stiff executives who’d rather present data than reveal the…
Does business survival require better storytelling? Nearly 500 corporate communicators think so.
The folks who produce the Incite: Marketing and Incite: Communications Summits in New York asked their attendees what are the most pressing concerns they’d like to have covered in the…
McKee Monday’s Part 2: “Our Mind is a Story-Making Machine”
We have to have the numbers and the information to give us a sense of our business’ vital signs. But it takes narrative to allow people to wrap their minds…
I think Maslow created the “Designed by Apple in California” campaign
Apple doesn’t sell what it does. Apple sells what it does FOR YOU. Big difference. It tells stories that tap your emotions and enlighten your view of the brand’s place…
How storytelling can make even the most repulsive creatures downright cuddly
Ever hear of the Aye Aye? I’m sure if you ever saw one you’d remember. This fascinatingly disgusting little creature is just one of the weird stars in the animal…
