Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How the purpose told story can ignite people, organizations and business
Michele and I were in Hollywood over the Father’s Day weekend to celebrate the premieres of two short films created by our son. We stayed at the Historic Hollywood Hotel,…
McKee Mondays: The Business of Storytelling
I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards,…
Matt Damon’s potty humor pushes movement
There is nothing funny about 780 million people without clean drinking water. Or 2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you…
30 years of mankind’s impact on the planet caught on tape by NASA and Google
Gary Larson, the biologist-meets-comic cartoonist who created The Far Side, caught fire with the public because of his unique juxtaposition of the universe versus our little lives. This cartoon of…
The botched Xmas pageant that launched my speaking career
The microphone greeted me like an angry goose craning its head from atop the wood podium. Beyond it, stark silhouettes of parents in a dark and sweaty St. Brendan’s gymnasium…
A double shot of brand storytelling at Creative Mornings in Scottsdale
I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was “Reuse in Creativity.” No, it wasn’t a celebration of plagiarism.…
Facebook memes and their message to brand storytellers
Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I’ve studied what Hollywood knows…
What chief sustainability officers can learn from screenwriting
(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite…
The only story your child needs to hear before every bike ride
Share this rhyme with every mother and father you know who is teaching their child how to ride a bike. It’ll stick with them for the rest of their lives,…
Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business
Toward the end of my storytelling workshop at Seed Spot, an incubator for early stage social entrepreneurs in Phoenix, AZ, Brett Heising rolled in. Literally. Brett is confined to a…
