Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers
In the “What the Hell?” category, I came across a banner ad yesterday for GMC’s new Sierra Hybrid pickup truck on über green site EarthFirst.com. It wasn’t the ad placement…
Phoenix Celebrates the Largest Opening for Light Rail in U.S. History
Where were you on December 27, 2009? For Phoenix urbanites the date has gone down in history as the day Tempe, Phoenix and Mesa celebrated the Grand Opening of METRO…
6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me
Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…
A Floating Island of Garbage Twice the Size of Texas?
I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco. I found this out…
Making Water Conservation Sexy
I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…
How Denver Water Made Conservation Cool
It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…
Artist Creates Recycling Message From a Dump
Ingenious Beauty from Trash Nemo Gould is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He’s the “Rodin of Rubbish” having spent the…
The First Teardrop Heard Across America for Green
His name was Iron Eyes Cody, an Ersatz Indian. The cause was Keep America Beautiful. The TV spot was one of the first to launch the green movement in mass…
10 Considerations When Approaching a Private Company About Supporting Your Public Cause
A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…
