Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
What Stories Does Your Office Building Tell About You?
For nearly a decade, our big, red ampersand billiard ball on the side of our building has become a bit of a landmark at the corner of 44th Street and…
Your Story Is Lost When Told Out of Context
I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…
Craft Your Elevator Pitch With This Simple Online Tool
What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first, I thought it was…
CMOs, Are You Telling Your Corporate Responsibility Story Well?
What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…
The Survival of the Fittest Green Marketers Hinges on Who Tells the Best Stories
The recession is ransacking everything and causing the extinction of many great green and environmental causes. I’ve been researching charitable foundations lately. Their nest eggs, from which their contributions are…
Frito-Lays’ SunChips is a brilliant example of “Doable” green marketing and sustainability
One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very “doable” expression of its green marketing…
What the New Social Media Book, “Trust Agents,” and Dr. Seuss Have in Common
My favorite Dr. Seuss book growing up was, “If I Ran the Circus.” It was a tale of out-of-control entrepreneurism at its best. It’s about a boy, Morris McGurk,…
Repositioning a 30-Year-Old Community Clinic into a Leader in Sustainable Healthcare
Natural evolution is the ultimate form of innovation. If you pay attention, nature can teach all businesses how to thrive, no matter how nasty the economic environment. Earlier this year,…
Why CMO’s Need to Keep Engineers Out of Marketing
“Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid A Ecopinion survey from EcoAlign reports…
How to Create a Powerful Tagline with a High-Speed, Low-Cost Process
“Taglines while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, unfortunately the market today is making…
