Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How to Create a Powerful Tagline with a High-Speed, Low-Cost Process

“Taglines while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, unfortunately the market today is making…

Park Howell

Create a Tagline for Your Sustainable Cause in 5 Easy Steps

Have you ever been tasked with creating that perfect, memorable line that captures exactly what your company or organization does? Oh yeah, and inspires people to action? AND, is unforgettable,…

Park Howell

Is Your Sustainability Message Believable?

Do you think the fur industry is green? Does Nestle Waters really care about conservation? Can the Hummer possibly be more thirsty for adventure than gas? If you’re leading with…

Park Howell

Humorous Social Media Campaign About Purchasing “Infidelity Credits” Pokes Fun at Carbon Offset Industry

I wrote about our exploration of the carbon offsetting business by becoming carbon-neutral ourselves. Through our research, we found this hysterical site that compares buying carbon offsets to forgiving philandering…

Park Howell

Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence

Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…

Park Howell

How to Lure Your Audience on Social Media with Business Storytelling

Blogs. YouTube. Facebook. Flickr. LinkedIn. Ning. Vimeo. It’s kind of difficult to figure out just how online social media fits into an overall communications plan. I was noodling this over…

Park Howell

How Sustainable is Your Sustainability Message?

Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…

Park Howell

How to Help Your Content Marketing Survive

9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content.  How do you stand out? How do you generate comments? How…

Park Howell

This Beer Coaster Deserves a Toast For Its Green Marketing Folly

I love to be surprised by clever green advertising in surprising places. That’s why I’m raising a frosty golden mug to New Belgium Brewing. They created this wonderful beer coaster/postcard…

Park Howell

How to Make Your Green Brand Relevant, Important and Sustainable

A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…

Park Howell