Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How Denver Water Made Conservation Cool

It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…

Park Howell

Artist Creates Recycling Message From a Dump

Ingenious Beauty from Trash Nemo Gould is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He’s the “Rodin of Rubbish” having spent the…

Park Howell

The First Teardrop Heard Across America for Green

His name was Iron Eyes Cody, an Ersatz Indian.  The cause was Keep America Beautiful.  The TV spot was one of the first to launch the green movement in mass…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell