Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

Seven Design and Strategy Secrets for Creating a Sustainable Annual Report and Organization

Sustainability is not just about being “green.” It’s purely about survival. Survival for a nonprofit in this tumultuous economic environment is directly related to their ability to innovate. Adapt or…

Park Howell

What Stories Does Your Office Building Tell About You?

For nearly a decade, our big, red ampersand billiard ball on the side of our building has become a bit of a landmark at the corner of 44th Street and…

Park Howell

Your Story Is Lost When Told Out of Context

I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…

Park Howell

Craft Your Elevator Pitch With This Simple Online Tool

What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first, I thought it was…

Park Howell

CMOs, Are You Telling Your Corporate Responsibility Story Well?

What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…

Park Howell

The Survival of the Fittest Green Marketers Hinges on Who Tells the Best Stories

The recession is ransacking everything and causing the extinction of many great green and environmental causes. I’ve been researching charitable foundations lately. Their nest eggs, from which their contributions are…

Park Howell

Frito-Lays’ SunChips is a brilliant example of “Doable” green marketing and sustainability

One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very “doable” expression of its green marketing…

Park Howell

What the New Social Media Book, “Trust Agents,” and Dr. Seuss Have in Common

  My favorite Dr. Seuss book growing up was, “If I Ran the Circus.” It was a tale of out-of-control entrepreneurism at its best. It’s about a boy, Morris McGurk,…

Park Howell

Repositioning a 30-Year-Old Community Clinic into a Leader in Sustainable Healthcare

Natural evolution is the ultimate form of innovation. If you pay attention, nature can teach all businesses how to thrive, no matter how nasty the economic environment. Earlier this year,…

Park Howell

Why CMO’s Need to Keep Engineers Out of Marketing

“Green Gap Redux: Green Words Gone Wrong” EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid A Ecopinion survey from EcoAlign reports…

Park Howell