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The rational business leader embraces the irrationality of their employees
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
I think Maslow created the “Designed by Apple in California” campaign
Apple doesn’t sell what it does. Apple sells what it does FOR YOU. Big difference. It tells stories that tap your emotions and enlighten your view of the brand’s place…
Craft Your Elevator Pitch With This Simple Online Tool
What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first, I thought it was…
