❖ Goodwill of Central ArizonaTag Archives: ❖
New TV spots for Goodwill of Central AZ explore your donation options
The heros in our new 30 second TV spots for Goodwill of Central Arizona are people donating their clothing and household items. We follow their journeys navigating the many tempting…
Is your neighborhood donation bin laundering your clothing to for-profit retailers?
“Clunk, slam!” is the hollow thanks you get when a collection bin devours your donated items. You may think that the sack of clothes you just stuffed through the metal…
Goodwill’s thrifty online marketing strategy for its new “Donate Movement”
THE most powerful brand strategy in green marketing is not found in what you say, but in what you do! Goodwill International’s new “Donate Movement” is a model of online…
Sustainable Storytelling: How a Word is Worth a Thousand Pictures
When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself knifing your arms above your head like a Super Bowl ref signaling a touchdown.…
