Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
9 steps to turning a negative behavior into a positive story
I have always been a big fan of The Fun Theory by Volkswagen. It was a brilliant social initiative, created for the German automaker by DDB. It must’ve been difficult (read…
Infographic: Storytelling vs Corporate Speak
It’s not rocket science. It’s brain science. Storytelling is how we’re hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journeys, your info…
Survival of the fittest storyteller: How stories insure our sustainability
What is the primary function of our brain? Survival. The oldest portion of our noggin – the brain stem – is our “Reptilian Brain.” It triggers our most basal instincts of…
Why Your Customers Must be at the Center of Your Brand Storytelling
Great Brand Storytelling Focuses on Your Audience We tell each other stories to make sense out of the chaos of being alive. And we, of course, love to be at…
Future sustainability leaders to nurture their inner storyteller
(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School…
How I got myself unceremoniously fired on Basecamp by my self-publisher
I need some help with self-publishing. And apparently at communicating. I was working with a local group to publish my new book, Story Built. But they terminated me. That’s not…
Patagonia’s Director of Philosophy shares the power of authentic storytelling with students of new Executive Master’s for Sustainability Leadership program at ASU
I have been in advertising for 30 years, and our agency has celebrated many successes turning creative campaigns into meaningful movements that matter. But the democratization of social media, the onset…
New Executive Master’s for Sustainability Leadership program launches at ASU
The movie I recommended more than most last year was Finding Joe. It was created by the Joseph Campbell Foundation as an inspirational documentary on how we all travel a hero’s journey:…
Virgin America spins culture out of compliance through storytelling
Southwest Airlines got it first. They turned the compliance exercise of robotically spewing flight safety information to its passengers into funny stand-up routines. Industry folk thought its was alarming. Weary…
