Why the resurrection of storytelling in business?
[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…
Branding: the stories consumers tell themselves about your product
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…
The water cooler remains the best campfire for business storytelling
Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There…
The rational business leader embraces the irrationality of their employees
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…
When you’re not the smartest guy in the room, tap into mojosynthesis
My mom and dad, Pat and Keith, are 88 and 87 years old respectively. We spent Mother’s Day 2013 in Seattle filming their life stories. The timing was perfect for…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
As we drown in big data, storytelling becomes our lifeguard
Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the cheetah in the bush? Their survival minds (which were identical to ours)…
Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business
Toward the end of my storytelling workshop at Seed Spot, an incubator for early stage social entrepreneurs in Phoenix, AZ, Brett Heising rolled in. Literally. Brett is confined to a…
Are your presentations flicking them off or turning them on?
When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just…
How to Create and Tell Great Stories that Sell
Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…
