StoryTag Archives:

Why the resurrection of storytelling in business?

[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…

Park Howell

The double-edged sword of storytelling in business

[soundcloud url=”http://api.soundcloud.com/tracks/105186003″ params=”” width=” 100%” height=”166″ iframe=”true” /] Stories sit in our head like the angel and devil that are often portrayed bickering on our shoulders. The wise leader understands…

Park Howell

Branding: the stories consumers tell themselves about your product

Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…

Park Howell

The water cooler remains the best campfire for business storytelling

Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There…

Park Howell

The rational business leader embraces the irrationality of their employees

My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…

Park Howell

When you’re not the smartest guy in the room, tap into mojosynthesis

My mom and dad, Pat and Keith, are 88 and 87 years old respectively. We spent Mother’s Day 2013 in Seattle filming their life stories. The timing was perfect for…

Park Howell

Great business leaders think like authors

My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…

Park Howell

As we drown in big data, storytelling becomes our lifeguard

Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the cheetah in the bush? Their survival minds (which were identical to ours)…

Park Howell

Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business

Toward the end of my storytelling workshop at Seed Spot, an incubator for early stage social entrepreneurs in Phoenix, AZ, Brett Heising rolled in. Literally. Brett is confined to a…

Park Howell

Are your presentations flicking them off or turning them on?

When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just…

Park Howell