How to Build a Habit of Consistently Creating More Powerful Messages With the ABT
Growing as a confident and influential communicator takes continuous practice to build your storytelling skills. But our brains are biologically driven to be lazy. Therefore, I highly recommend James Clear’s…
Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How to Win Friends and Influence People with Your Brand Storytelling
Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…
What is the story behind your body of work?
I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From…
How our survival (and your success at a party) is based on three-act stories
In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…
Cool new tool for creating a quick video story on your iPad
Pick a template. Upload an image. Record your voice in snippets. Add music. Then post your video. It is that easy with Adobe Voice. Let’s face it, if content is…
How I got myself unceremoniously fired on Basecamp by my self-publisher
I need some help with self-publishing. And apparently at communicating. I was working with a local group to publish my new book, Story Built. But they terminated me. That’s not…
What crazy ass stories are your customers making up about your brand?
Our brains are suckers for story. They’ll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an…
What marketers can learn from the freaks, cheats and familiars at Burning Man
Have you ever been to Burning Man: this 55,000+ burner event in Black Rock City, Nevada? If not, have you ever wanted to go? Or do you think like some…
Where in the Hero’s Journey Do You Find Yourself?
Rain clouds tarped our typically sunny drive from San Diego to Phoenix last week. The charcoal gray sky with its spattering rain was the perfect backdrop as we listened to…
