How social media is humanizing corporations
Command and control. It is one of the lasting corporate legacies of the industrial age. But its grip is weakening. For 100 years, most American companies have approached corporate culture…
Nike exercises its brand ideal for the Olympics
While McDonald’s fattens itself on its incongruous sponsorship with the Olympics (What were the revered games thinking?), Nike smartly exercises its brand ideal in this spot. What does your brand…
Man of action: Captain Jared Nelson goes fishing with social media
From goofy giddiness about the adventure ahead, to raw seriousness, Captain Jared Nelson’s demeanor changed immediately at the back of the boat. “How do I get more customers?” the fly…
Teaching a fly fishing guide from Lee’s Ferry how to fish with social media
“Oh no,” you’re thinking. “Not another ‘how to’ social media training from a social media ‘expert.’” You’re right on both accounts. I’m no self-proclaimed social media guru, and this isn’t…
Have clichés rendered your green marketing unsustainable?
Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do…
How physicians can use storytelling to ignite growth and create more sustainable practices
I had the honor to be included in a series of marketing interviews hosted by Matthew Scott with Feed The Agency, a marketing firm in Solano Beach, CA, that specializes…
I used to think blogging was a popularity contest
(The following is a Q&A that HowToMakeMyBlog.com put me through a couple weeks back. It posted today.) Some blog topics are very popular and seem to be able to attract a wider…
Can TED-Ed catalyze curiosity in catatonic classrooms?
How do you make subjects like the enormity of our universe(s), string theory, and the shyness of aliens approachable and digestible? But more importantly, can a presentation like this catalyze…
Janet has sustained a happy and healthy life for 105 years. Here’s how…
It was 112 degrees in Phoenix the July afternoon we began capturing Janet Brook’s story. The heat didn’t bother her. She had been swimming in it every morning for the…
What my Russian barber can teach green marketers and chief sustainability officers
Nodari was finishing my haircut the other day at V’s, when he said we was going to leave the back a little longer. “What? A little longer?” I asked. “You know,…
