Wil Shelton

#265: The Benefits of Uber-Niching Your Brand Story

#265: The Benefits of Uber-Niching Your Brand Story

Consumers want to engage with brands that are credible and have their best interests in mind. And now with the pandemic and heightened stress over inequality, consumers crave authenticity more than ever. But even brands with the best of intentions can be perceived as ingenuine.

So how do brands overcome this? By focusing on the niche audiences whose wants and needs can be fulfilled by the brand’s offerings.

Wil Shelton, President and CEO of Wil Power Integrated Marketing, shares how you can reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.

(more…)

Kimberly Roland

#264: How to Grow Your Small Business Story During COVID-19

#264: How to Grow Your Small Business Story During COVID-19

The COVID-19 pandemic has affected organizations of all sizes, but in particular, small businesses have been some of the hardest hit. As local and national governments implemented a mandatory shut down, many small businesses lost everything they had, and now a majority are hanging on by a thread. (more…)

Tom Schwab

#263: How to Shine as a Podcast Guest With Your Story

#263: How to Shine as a Podcast Guest With Your Story

The podcast industry has exploded in the last few years, and professionals are experiencing profound value by being a guest on popular shows. But often their appearances are falling short because they haven’t done their homework, prepared a focused message, or are not using stories to entertain and make their points.

This episode coaches you on how to be an asset to the show host and their listeners and become a sought-after expert. 

(more…)

Michael Zipursky

#262: How to Tell Your Consultant Story

#262: How to Tell Your Consultant Story

If you are in the consulting industry, then chances are you have been greatly impacted by the COVID-19 pandemic with no resolution in sight. Many have succumbed to fear and given up their practice altogether.

But even during this time of chaos and uncertainty, there is opportunity. It begins with the capability to connect with potential clients and the ability to pivot to meet their needs. So, my guest Michael Zipursky will share how you can utilize elements of story to do just that and create a more robust and profitable consulting platform for the world that lies ahead.

(more…)

Bud Hanson

#261: How to Sharpen Your Story to Grow Your Career Now

#261: How to Sharpen Your Story to Grow Your Career Now

The employment landscape in the U.S. has been rapidly changing over the last decade. And with the onset of the COVID-19 pandemic, we have seen an even more profound change.

Individuals who believed their higher level of education guaranteed job security have found themselves amongst the rising number of unemployed. But education is no longer the differentiator it once was. The ability to be noticed in the sea of job-seekers is the real solution. Now is the time to sharpen your personal brand story to position you and your career to flourish in the present and future.

(more…)

Sandy Dunlop

#260: 7 Marketing Lessons From the Myth of the Plague

#260: 7 Marketing Lessons From the Myth of the Plague

Humans have long been crafting myths to make sense of life and influence the way we respond to the world around us. Myths elicit emotions, feelings, fears, and reactions which make for powerful storytelling.

But the mythic structure has the power to shape collective emotion for good and bad.

Therefore, we’ll examine the classic myth of the plague as it relates to COVID-19 and what brand marketers can learn from these ancient storytelling structures.

(more…)

Shlomi Ron

#259: Making Your Brand Story Your Customer’s Story

#259: Making Your Brand Story Your Customer’s Story

The widespread use of smartphones has increased content consumption exponentially. The visual nature of popular social media networks such as YouTube, Snapchat, and Instagram are primary examples of this.

But with this increase in the intake of visual communication comes a decrease in consumer attention-spans. Shlomi Ron, CEO of the Visual Storytelling Institute is here to help you make the stories you tell mirrors that reflect your customer’s innermost wants and needs through the power of visual storytelling. (more…)

Simon Mainwaring

#258: How to Find Your Purpose-Driven Brand Story

#258: How to Find Your Purpose-Driven Brand Story

We all share a desire to be fulfilled in what we do. And for more and more business leaders today, that means creating purpose instead of only profit. But in order for brands to survive, finding your purpose-driven brand story is no longer optional – it’s a necessity. (more…)

Candice Frazer

#257: Words That Work in Your Brand Storytelling

#257: Words That Work in Your Brand Storytelling

If you are a Business of Story listener, you are aware of the unlimited potentials of storytelling and the ability it has to tap into consumer emotions to bring your brand into their lives in a personal way.

But how can you determine which emotions to target and better yet, how do you best elicit such emotions in your storytelling? Find out by listening to my guest, Candice Frazer, share why the specific words you use in your storytelling hold the power to captivate (or not captivate) your audience.

(more…)

Suzanne Evans

#256: How to Overcome Your Quitting Story

#256: How to Overcome Your Quitting Story

Regardless of where you are in the world, we are all facing obstacles as a result of the pandemic. And so many have used this as an excuse to slow down, back up or quit. (more…)