Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Why Stories Ensure Your Brand Remains Top-of-Mind
The Neuroscience of Persuasion: How to Make Your Brand Stories Unforgettable What’s old is new again, apparently. I just read the storytelling behavioral findings in Carmine Gallo’s Fast Company article,…
How Frankensteined Gen AI Quietly Drains Your Agency
Why a Premium Platform is the Smart Play to Accelerate Your Growth Focusing on “Cheap” AI Costs You More Than You Think Yesterday, I delivered a webinar to a sharp…
Your Brand Story is Fighting for Attention: How Do You Make it the Winner?
Your Brand Story Main Event: How to Use Symbolism Without Losing the Plot My long-time buddy – we’ll call him Jerry – spent the weekend in the ring with ChatGPT,…
How Storytelling Built My Life, My Business, and My Legacy: Lessons from the Founders Journey Podcast
Why Clients Call Me the World’s Most Industrious Storyteller We all want to make our mark, to build something lasting and meaningful in business and in life, and I’ve spent…
Can You Build a Brand From Scratch in a Day?
What Happens When You Collaborate With AI as a Strategic Partner Versus a Content Vending Machine Last Sunday afternoon, I was walking our goldendoodle, Hazel, and I got to thinking……
Why AI Isn’t Replacing Agencies as Storytellers: It’s Making Them Unstoppable
The 2026 Agency Storyteller: Classical Frameworks Meet Artful Intelligence The Panic Is Missing the Point Marketing conferences are buzzing with the same fear: AI is coming for our jobs. I…
In Eight Minutes, Watch the Full Development of a Brand Narrative Strategy
What Normally Takes Three Months Happened in One Afternoon Our son, Parker Howell, runs Howell XR, and he needed to clarify his brand story He has built one of the…
Why Your Brilliant Ideas Get Ignored: The 90-Second Fix
How “And, But, Therefore” Beats PowerPoint Bullets Every Single Time My parents started telling me to stop telling stories in the third grade. Apparently, people weren’t quite believing everything I…
Artful Intelligence: The Agency’s Antidote to Gen AI’s Shadow
Why the Future of Brand Storytelling Belongs to the Artful, Not the Artificial The Choice Every Agency Faces Right Now My dad loved the tagline, “With a name like Smucker’s,…
Stop Pitching Your Agency in 2026 and Start Proving Your Strategic Value
From One Agency Principal to Another: Increase Your Win Rates 35-50% While Cutting Pitch Costs 90% I Still Fondly Remember How We Slew a Goliath Back in 2009, my agency…
