INFOGRAPHIC: Data tells, story sells
In his new book, Trying Not to Try: The Ancient Chinese Art and Modern Science of Spontaneity, Edward Slingerland writes: “Science traffics in facts, not values: it can tell us…
Branding: the stories consumers tell themselves about your product
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
As we drown in big data, storytelling becomes our lifeguard
Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the cheetah in the bush? Their survival minds (which were identical to ours)…
McKee Monday’s Part 2: “Our Mind is a Story-Making Machine”
We have to have the numbers and the information to give us a sense of our business’ vital signs. But it takes narrative to allow people to wrap their minds…
How the purpose told story can ignite people, organizations and business
Michele and I were in Hollywood over the Father’s Day weekend to celebrate the premieres of two short films created by our son. We stayed at the Historic Hollywood Hotel,…
Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business
Toward the end of my storytelling workshop at Seed Spot, an incubator for early stage social entrepreneurs in Phoenix, AZ, Brett Heising rolled in. Literally. Brett is confined to a…
- Page 2 of 2
- 1
- 2
