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INFOGRAPHIC: Data tells, story sells

In his new book, Trying Not to Try: The Ancient Chinese Art and Modern Science of Spontaneity, Edward Slingerland writes: “Science traffics in facts, not values: it can tell us what is, but not what should be.” For those who follow my storytelling blog, you know my mantra that data is the foundation of the story, but is NOT the story. What is the story is the event that happened or is coming that the data measures. However, most powerpoint…

McKee Mondays: The Business of Storytelling

I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards, invited me to his Connecticut home to discuss storytelling in business. I met McKee in February when my son and I attended his famous four-day screenwriting workshop called STORY. No, I’m not looking to be his 50th Oscar winner. However, for the past seven years I have been researching and…

Have clichés rendered your green marketing unsustainable?

Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do you have the cojones of Greenpeace to back it up? Are you guilty of “Green Corn?” It’s a symptom of trite green marketing that appears in visuals for sustainability, like Mother Earth glistening in a water drop, cupped in hands, or twinkling in a child’s eye. Do you give in…

Green marketing and the five steps to a more sustainable brand

I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the place, but just misdirected in the ways of green marketing. But there’s hope and help for the Coal Burgers of the world. Entrepreneur Magazine, in its November issue, features an article on the five-step guide to marketing a green business called: Selling Green. They called me as a source for…

How an inner city school re-engaged our son creating a vastly more productive student

Would you move your underperforming student to what most parents consider an underperforming inner city high school to help him improve his grades? That’s what Michele and I found ourselves doing right after the Holidays this year. And it has been an education for us ALL. Not only did our son, Caed, earn a 3.0 grade average in the second semester of his junior year (I especially commend him for his guts in changing schools halfway through his high school…

Thank you for helping us make an IMPACT

Last Thursday, Park&Co received a tremendous honor. The Greater Phoenix Chamber of Commerce recognized our work as a growing Arizona business, among nine other companies, during its annual IMPACT Awards at the Arizona Biltmore. We would not have been on stage if it wasn’t for our remarkable clients, committed team, caring vendors, and the causes and people that place their trust in our brand of disruptive creative marketing services. Thank you! Take a quick peek at Park&Co from ParkHowell.com on…

A sustainable marketer is always a student

I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan La Rosa and the incredible folks at Hill & Knowlton for sharing your afternoon with us. Now that I’m back, the education continues with two speaking engagements next week for the American Advertising Federation – Phoenix, and the American Marketing Association. Tuesday evening, the AAF invited me to share an…

Does Banksy know that he just designed me a new logo?

My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going on three years now… …especially on the heels of a post I wrote last year about a new airport parking lot that had the opportunity to stand for much more than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate…

Seven ways to tell sustainable stories for green marketers

You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show, “Your Triple Bottom Line.” Show hosts Angelo Fernando and Derrick Mains, CEO of Green Nurture, and I announced the launch of a unique partnership between GreenNurture.com and the Water – Use It Wisely conservation campaign. We discussed proven ways to engage your employees through sustainable storytelling, coupled with the Green…

What Stories Does Your Office Building Tell About You?

For nearly a decade, our big, red ampersand billiard ball on the side of our building has become a bit of a landmark at the corner of 44th Street and Indian School Road in Phoenix, Arizona. That’s good. But what we heard from most people who pass through this highly trafficked neighborhood was this: “Ohhh, you’re an ad agency. I’ve always wondered what you did.” That’s bad. Especially for, well, an ad agency. Better brand storytelling in the most obvious…

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