How to Simply Craft a Short Story That Celebrates Your Brand
Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…
How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller
LinkedIn just announced the five most in-demand soft skills. The ability to tell a good story is at the core of each. In 2013, I was quizzing 35 internationally renowned…
Learn This Proven Brand Story Framework
In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…
9 Brand Storytelling Words That Create Customer Engagement
What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…
How to Harness the Energy of Your Brand Origin Story to Drive Your Business
Storytelling is one of the most powerful, yet underutilized, forces to grow your brand, business and people Don’t you just love a good story? It has the power to transport you…
What My TEDx Talk Taught Me About Storytelling
Your most compelling personal brand story is found in your simple scenes You can listen to this article and gain more resources here: Do you ever get cotton-mouth when you…
How the Red Cross Learned Storytelling to Amplify its Impact
Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…
How Should Technology Shape Your Brand Story?
Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands.…
How to Win Friends and Influence People with Your Brand Storytelling
Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…
How to Make Your Business Stories Impactful and Memorable
Top business leaders lead with stories A chapter closed on my life on Friday, January 12, 2018. After five years as the professor of storytelling, creating and teaching the communications…
