Why Pitching Your Brand is 99% Telling Your Own Story
What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself. A writer, director, or other creative type walks into…
How to Find the Story in Your Story
Enjoy the adventure of your craft I was pretty fearless in my teens and twenties. I figured out how to get myself to Switzerland as an exchange student at sixteen,…
Don’t Invent Your Story, Spotlight it!
As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…
How Should Technology Shape Your Brand Story?
Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands.…
The ROI of Business Storytelling and the Cost of Being Boring
The business case for brand storytelling: Inspired leadership, employee engagement, greater retention and growing sales. Rags or riches? Your storytelling ability will lead to one or the other Steven knew…
How to Persuade any Audience with the Power of Storytelling
Business storytelling is how leaders change beliefs and shape behaviors. On a trip to Amsterdam for the Arizona State University Masters students in the Executive Masters of Sustainability Leadership program,…
6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them
Only a sturdy brand narrative, supported by your internal business stories, will bridge you to your future Most business leaders and marketers focus on their high-level brand narrative. But few…
A Simple 10-step Brand Storytelling System to Clarify Your Business Story
The Story Cycle System™ is a proven brand storytelling template to craft more compelling business stories You are a proud owner of a purpose-business, although it probably feels like it…
The Five Stages of Grief of a Business Storyteller and How to Get Over Them
How to move from denying to accepting business and brand storytelling as key to your leadership growth I witness the five stages of grief in every business storytelling workshop I…
Use Storytelling To Capture Your Authentic Personal Brand In Your Resume
Want to capture the world and land your dream gig? Here’s how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest…
