Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Brand Storytelling Spurs 30% Increase in New Business for Avantpage
The ROI of a crystal clear brand story In 1973, Luis Miguel traveled from his home in Mexico City to the Ozark Mountains in Missouri for summer camp. It was…
A Recipe for Creating Core Brand Values
Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…
How to Stay True to Your Brand Archetype in Times of Crisis
Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…
Why You Need to Pitch Your Brand Promise in 9 Seconds or Less
A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…
The Art of Social Media Storytelling
How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…
How to Communicate Your Business Strategy More Effectively
All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…
How Resilient Brands Use Story to Transform Setbacks into Comebacks
It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…
Prepare to Overcome Naysayers on Your Creative Journey
Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested. For years, Buchheit had been working on a…
What My TEDx Talk Taught Me About Storytelling
Your most compelling personal brand story is found in your simple scenes You can listen to this article and gain more resources here: Do you ever get cotton-mouth when you…
How to Dominate a Market Category With Your Brand Origin Story
The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…
