INFOGRAPHIC: Data tells, story sells
In his new book, Trying Not to Try: The Ancient Chinese Art and Modern Science of Spontaneity, Edward Slingerland writes: “Science traffics in facts, not values: it can tell us…
McKee Mondays: The Business of Storytelling
I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards,…
Have clichés rendered your green marketing unsustainable?
Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do…
Green marketing and the five steps to a more sustainable brand
I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…
A sustainable marketer is always a student
I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan…
Does Banksy know that he just designed me a new logo?
My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going…
Seven ways to tell sustainable stories for green marketers
You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show,…
What Stories Does Your Office Building Tell About You?
For nearly a decade, our big, red ampersand billiard ball on the side of our building has become a bit of a landmark at the corner of 44th Street and…
