How to Build a Habit of Consistently Creating More Powerful Messages With the ABT
Growing as a confident and influential communicator takes continuous practice to build your storytelling skills. But our brains are biologically driven to be lazy. Therefore, I highly recommend James Clear’s…
Three Dreaded Assumptions That Derail Business Communications
Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…
10 Secrets to Producing Your Finest Podcast
Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…
The ABT Helps You Sell More by Saying Less
I woke up this morning to this nice note on LinkedIn from Allan Rienstra: “The ABT is the easiest change I’ve ever made to my customer correspondence style and with…
The Most Powerful Business Storytelling Starts With the ABT
All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…
How to Improve Your Business Storytelling Through Music
The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…
How Web Design Helps You Tell Your Brand Story
Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…
5 Ways to Craft Your Brand Origin Story
Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…
How to Infuse Your Brand Story Through Design
Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…
Why Storytelling is Important for Local Businesses
What do all successful local businesses have in common? Most have remarkable brand stories. In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…
