Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Why AI Isn’t Replacing Agencies as Storytellers: It’s Making Them Unstoppable
The 2026 Agency Storyteller: Classical Frameworks Meet Artful Intelligence The Panic Is Missing the Point Marketing conferences are buzzing with the same fear: AI is coming for our jobs. I…
In Eight Minutes, Watch the Full Development of a Brand Narrative Strategy
What Normally Takes Three Months Happened in One Afternoon Our son, Parker Howell, runs Howell XR, and he needed to clarify his brand story He has built one of the…
Why Your Brilliant Ideas Get Ignored: The 90-Second Fix
How “And, But, Therefore” Beats PowerPoint Bullets Every Single Time My parents started telling me to stop telling stories in the third grade. Apparently, people weren’t quite believing everything I…
Artful Intelligence: The Agency’s Antidote to Gen AI’s Shadow
Why the Future of Brand Storytelling Belongs to the Artful, Not the Artificial The Choice Every Agency Faces Right Now My dad loved the tagline, “With a name like Smucker’s,…
Stop Pitching Your Agency in 2026 and Start Proving Your Strategic Value
From One Agency Principal to Another: Increase Your Win Rates 35-50% While Cutting Pitch Costs 90% I Still Fondly Remember How We Slew a Goliath Back in 2009, my agency…
How This Leadership Storytelling System Will Propel Your Impact
Julie Lancaster’s REST Method, Powered by the StoryCycle Genie™, Rockets Your Leadership Stories She gave me an “attaboy” nod. Margaret Atwood, the two-time Booker Prize-winning Canadian science fiction writer, sitting…
21 Ways the StoryCycle Genie™ is Your Agency Wealth Creation Engine
Slash Pitch Prep by 95%, Client Onboarding by 90%, and Overhead Costs While Positioning You at the Forefront of AI Innovation As an agency principal, you understand that every hour…
Is Your Agency the iPad or the Flip Phone in the AI Revolution?
Clients are Expecting Their Agencies to Lead Them With AI: What Are You Waiting For? Only 26% of Clients Think Their Agencies Are AI Experts. Here’s Your Blue Ocean. On…
StoryCycle Genie™ Training: How to Wield the ABT (And, But, Therefore) Narrative Framework
How to Use the ABT In Your Brand Storytelling to Grow Your Influence, Persuasion and Revenue As an ad agency principal or marketing consultant, you know the power of a…
Most CMOs Are Standing in the Wrong Line (And It’s Destroying Their Careers)
Why Narrative-First CMOs Win While AI-First CMOs Flail What Joeri Billast’s Research Reveals About Marketing’s Backwards Evolution Are you a CMO standing in the wrong line? Have you seen the…
