Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Don’t put off reading this post.
I’ve been putting off writing this post for a long time. The resistance has been strong. But given that it’s a new year, and all of our resolutions are on…
Columbia Sportswear just went all “Zappos” on me
I just finished reading Delivering Happiness, “Path to profits, passion and purpose,” about Zappos’ unique brand of customer service. It made me wonder if Zappos chairman Tony Hsieh’s unwavering focus…
Why an ad agency would promote its competition
Park&Co launched a “Buy Local Advertising” campaign, and I’ve already been told we’re crazy. Who in their right mind would promote their competition? We would. Have you ever heard that…
How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”
My friend, Pete Walsh, is plagued with an occasionally wicked slice from his left-handed golf swing. Yet, it never gets him down. He has the mental tools and insight to…
The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession
This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on…
Within each letter are the shattered lives caused by a red light runner
As you race toward the intersection, the green light suddenly flips to yellow. How long do you have? Do you nudge the brakes? Or do you run it? We’ve all…
You’re helping digitize the world one word at a time, and you may not even know it
The brilliance of our human capacity to create something out of nothing is spellbinding. You are already participating in such a feat, and you probably don’t even know it. This…
Write, create, produce, and 12 other ways to develop a better storyline for your life
Fundamentally, storytelling isn’t about telling a tale, spinning a yarn, or writing eloquent prose. It’s about doing! It’s about getting up off of our butts and taking action. While we’re…
CMOs: Does your green marketing pass the, “If a tree falls in the forest…” test?
When I was growing up, this one conundrum always bugged me: “If a tree falls in a forest, and no one is there to hear it, does it make a…
Is your business storytelling capturing the rapt attention of your customer?
Look at this painting. It tells a powerful story. Where is your attention focused? Now look away and see if you can describe the landscape that surrounds the frightened horse…
