McKee Monday’s Part 2: “Our Mind is a Story-Making Machine”
We have to have the numbers and the information to give us a sense of our business’ vital signs. But it takes narrative to allow people to wrap their minds…
I think Maslow created the “Designed by Apple in California” campaign
Apple doesn’t sell what it does. Apple sells what it does FOR YOU. Big difference. It tells stories that tap your emotions and enlighten your view of the brand’s place…
How storytelling can make even the most repulsive creatures downright cuddly
Ever hear of the Aye Aye? I’m sure if you ever saw one you’d remember. This fascinatingly disgusting little creature is just one of the weird stars in the animal…
How the purpose told story can ignite people, organizations and business
Michele and I were in Hollywood over the Father’s Day weekend to celebrate the premieres of two short films created by our son. We stayed at the Historic Hollywood Hotel,…
McKee Mondays: The Business of Storytelling
I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards,…
Matt Damon’s potty humor pushes movement
There is nothing funny about 780 million people without clean drinking water. Or 2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you…
30 years of mankind’s impact on the planet caught on tape by NASA and Google
Gary Larson, the biologist-meets-comic cartoonist who created The Far Side, caught fire with the public because of his unique juxtaposition of the universe versus our little lives. This cartoon of…
The botched Xmas pageant that launched my speaking career
The microphone greeted me like an angry goose craning its head from atop the wood podium. Beyond it, stark silhouettes of parents in a dark and sweaty St. Brendan’s gymnasium…
A double shot of brand storytelling at Creative Mornings in Scottsdale
I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was “Reuse in Creativity.” No, it wasn’t a celebration of plagiarism.…
Facebook memes and their message to brand storytellers
Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I’ve studied what Hollywood knows…
