Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
3 Tips That Will Help You Shine as a Podcast Guest
The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…
Why Consultants Must Tell Their Story
15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…
Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How To Use Interactive Content To Promote Your Brand Story
Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…
How to Use The Essence of Screenwriting for Content Marketing
Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal. But screenwriting also specifically follows rules unique…
How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
Can a Used-Car Dealership Really Save the World?
How Customers Find Freedom in a Purpose-Driven Brand Story By clarifying their purpose-driven brand story, Montreal car dealership Prêt, Auto, Partez has: Tripled its growth in three years Doubled their…
How to Share Your Stories on Social Media More Effectively
Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…
How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success
Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…
3 Proven Steps to Creating Great Brand Stories
Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…
