6 digital myths debunked in our FREE & EASY ebook
The web has made everything so free and easy. You can crowdsource free ideas. Crowdfund free investment. Build a free social media empire. Even build your own website. For…
Walgreens could disarm home medicine cabinets for a powerful CSR program
I found this loaded gun in my medicine cabinet last night. This morning I went to Walgreens to dispose of it. I was surprised that one of America’s largest drug…
The 5 ingredients that help green marketing campaigns grow organically
Don’t just stand there. Plant something! That’s the idea seedling we plant, fertilize and grow with the Plant Something campaign to encourage homeowners to beautify their landscapes and neighborhoods. As…
Have clichés rendered your green marketing unsustainable?
Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do…
How physicians can use storytelling to ignite growth and create more sustainable practices
I had the honor to be included in a series of marketing interviews hosted by Matthew Scott with Feed The Agency, a marketing firm in Solano Beach, CA, that specializes…
6 proven ways to get to “YES” with your business storytelling
“What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…
I used to think blogging was a popularity contest
(The following is a Q&A that HowToMakeMyBlog.com put me through a couple weeks back. It posted today.) Some blog topics are very popular and seem to be able to attract a wider…
Janet has sustained a happy and healthy life for 105 years. Here’s how…
It was 112 degrees in Phoenix the July afternoon we began capturing Janet Brook’s story. The heat didn’t bother her. She had been swimming in it every morning for the…
What my Russian barber can teach green marketers and chief sustainability officers
Nodari was finishing my haircut the other day at V’s, when he said we was going to leave the back a little longer. “What? A little longer?” I asked. “You know,…
The 3 branding downfalls of start-ups
Start-ups often focus on getting operations off the ground and quick hits in sales and marketing to provide immediate lift. What they don’t pay attention to – much to the detriment…
