Green is dead: How to stop selling sustainability like it’s a pair of sneakers
If you have the word green in your name, do whatever it takes to remove it. Unless you’re Greenpeace, of course. They’ve got the cajones to back it up. Listen…
How plastic bags are holding me in contempt AND suffocating the planet
I’m living proof that sustainability – or being “green” – is first about convenience before saving the planet. I have put my cloth grocery bags aside so many times like…
Our sustainable marketing firm’s environmental policy is laughable.
I’ve got to hand it to Alex, one of our web designers. When we suggested he pose with an eight-foot polar bear for our agency’s online environmental policy, he happily…
The 5 ingredients that help green marketing campaigns grow organically
Don’t just stand there. Plant something! That’s the idea seedling we plant, fertilize and grow with the Plant Something campaign to encourage homeowners to beautify their landscapes and neighborhoods. As…
Have clichés rendered your green marketing unsustainable?
Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do…
How physicians can use storytelling to ignite growth and create more sustainable practices
I had the honor to be included in a series of marketing interviews hosted by Matthew Scott with Feed The Agency, a marketing firm in Solano Beach, CA, that specializes…
6 proven ways to get to “YES” with your business storytelling
“What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…
I used to think blogging was a popularity contest
(The following is a Q&A that HowToMakeMyBlog.com put me through a couple weeks back. It posted today.) Some blog topics are very popular and seem to be able to attract a wider…
What my Russian barber can teach green marketers and chief sustainability officers
Nodari was finishing my haircut the other day at V’s, when he said we was going to leave the back a little longer. “What? A little longer?” I asked. “You know,…
