Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How AI Can 10X the Capabilities of Brand Developers and Brand Storytellers
Why the smartest storytellers are embracing AI amplification instead of fearing replacement On October 15, 1990, Apple launched the Macintosh Classic. I was a copywriter/account guy at a small agency in…
Why 90% of Brands Fail at Storytelling (And the 10 Elements That Fix Everything)
How the Story Cycle System™ Transforms Generic Marketing into Magnetic Brand Narratives to Combat Indifference The Strategic Enemy Hiding in Plain Sight You know that feeling when you’re scrolling through…
See How Effective Your Brand Story is to Capture Customers
Free Brand Story Analysis Tool vs $15,000 Consulting: The 3-Minute Assessment That Changes Everything How Much Does Brand Story Analysis Cost? Grade Yours for FREE! Brand story analysis typically costs:…
The Rise of Vibe Branding: Why Traditional Brand Strategy Development Is Dead
How StoryCycle Genie™ Transforms Business Intuition Into Magnetic Brand Power Early in my career, I was taught to ask my customers insipid questions like: If your brand were a dog,…
How Do You Know If/When Your Brand Storytelling is Working?
Create a Foundational Brand Story Strategy to Convert Customers When you see a commercial that makes you laugh, maybe it triggers nostalgia. A sentimental thought. Or it brings a beer…
Can You See the ABT Story Structure in the Iconic LEGO® Print Campaign?
“How do you use the ABT to simplify visuals and get them to tell a story?” I was asked this morning during a storytelling training session with Walmart Canada leaders.…
10 Reasons Why You Should NEVER Use the ABT Story Structure
The ABT Framework is Too Simple, it Can’t Possibly Work “I think you’ll love this new book, especially the chapter on storytelling,” my friend and client Bob DiMeo, Chairman of…
How to Create Marketing Momentum With Your “Know, Like & Trust” Storytelling Flywheel
You can listen to this article here: The Easiest and Most Effective Three-Step Story Marketing Strategy Ever In 2008, Clinica Adelante, a 33-year-old community health center in Phoenix, Arizona, nearly…
The FedEx “Know, Like & Trust” Storytelling Flywheel
How to Build Marketing Momentum With Your Storytelling Flywheel My mom, Pat, turns 99 years young today. She is doing amazingly well and is as sharp as ever. Don’t even…
Creating Brand Distinction in a Commoditized Industry With Your Purpose-Driven Brand Story Strategy
How Willmeng Cemented its Position in Commercial Construction as The Genuine Contractor In 2017, we helped Phoenix-based commercial contractor Willmeng define its brand story to reveal its purpose. They…
